Advertising In A Music Video

Advertising in music videos is becoming more and more popular as artists are including products in to their music videos that will help different companys with advertisement.


 Advertising in music videos ranges from major advertisement to minor advertisement. An example of major advertisement used in a music video would be from lady gaga's hit single telephone. This music video is one of the best examples of major product placement and advertisement because of all of the different brands of mobile phones that she flashes off during the video as well as using the coke cans as hair rollers.

Lady Gaga will do the pitch. In the video for her single “Telephone,” she flashes those and a handful of other brands — providing one of the splashiest examples yet of product placement in music videos.

And though she has taken these placements to the extreme — making them obvious is part of the gimmick — Lady Gaga isn’t alone among musicians when it comes to incorporating brands into videos.

At least two related trends have contributed to the growing popularity of placements: the move of videos from television to the Internet and the attempt by record labels to make videos a revenue source and not just a marketing tool for selling CDs.

Advertising was also used a lot in Britney Spears music video "Hold it Against me". In the video she advertised her own perfume and she brings it into her video quite well accept you can see that they are trying to advertise the products very obviously by zooming into the product and showing what they are trying to advertise. 

You often find with music videos that they advertise so that they can promote the product but also so the product can promote them. 

With Dr Dre Beats you see that Lady Gaga represents a pair and Dr Dre advertised that so in Lady Gaga's music video "Bad Romance" she promoted the headphones to get them recognised and from doing that later on in the year Lady Gaga released her own headphones.  Both Lady Gaga and Dr Dre are recognised brands and people so you see that you often have two strong brands representing each other to promote them to get the effect of the audience so they will buy the album and the headphones. 

Emotional Response

Jar Of Hearts

Mise-en-scene is used in a lot of different ways in the Jar of Hearts music video, Dancing in an aggressive and passionate way was used to show that the video was about love and heartbreak. The camera uses a lot of close ups to convey the emotion of how she feels. The cold filtering of the piece is also to show the emotion that she is feeling towards what is going on. When editing they slowed it all down so that you could see every gesture made to convey the emotion more, when Christina Perry would mention "Jar of Hearts" a jar would appear in her hands with a black heart inside and you can see the deep emotion. The lyrics "Cold" and "Ice" link with the cold theme of the song and lyrics. In this song there is a narrative theme to the song and has elements of a story throughout.

Big Girls Don't Cry - Fergie

It's set in the garage for where she is most emotional about her break up and when she goes outside it is really dusty and musky which shows that maybe the relationships gone on for too long and she wants it to be over, The lighting was all very cloudy which shows she couldn't see how much further the relationship was going. She wears casual clothes that are bright which is different to "Jar of Hearts" where her outfits were plain and dirty. Fergie also has a brightly coloured car which shows that she isn't heartbroken but she is happy about her choice. The camera shots are long shots to show distance and not being involved in the situation that she is facing. There are flashbacks of her reminiscing on the good times of her relationship. In the lyrics she says that her relationship was a playground romance which shows that she didn't think it was serious relationship.


The One That Got Away


Starts with a present shot before fading to a past memory. The present shots are all very white and plain showing that their is not much left after what has happened in the past as the modern room is very plain and empty.
In the past shots their are very full sets with things going on even though it is all very dark showing that the past was dark but from that her present life is very empty.
there are close ups for emotion in the shots and the zooming is very slow for the emotion to come across.
Mainly facial shots to show the emotion in the faces so you can see how they were living to how she is living now.
there is slow fading to the next shot to show that they are the same people just a few years later. Split screen is used for an intensity of the piece and to show the difference and how what happened in the past has effected her. The lyrics show that it is a love story that went wrong with one argument, the lyrics are heart warming and emotional.