21.) Revised Proposal and Planning- Idents

5. Annotated Research- Idents

24.) Production Schedule- Ident

32.) Pitch- Idents

30.) Client Feedback- Ident

25.) Budget- Ident

Crew Roles- MV

6.) Research Proposal- Ident

To: Channel  4
From: Olivia Griffiths
Date: 4th April 2014
Subject: Research Proposal

Proposed Research Topic:
[What is the purpose of television idents? To what extent does the impact on the target audience.]
The purpose of an ident is so that you can identify the channel, by the ident that you put on you can then make it to attract a certain target audience.


Purpose:
[Expand on the topic/question by what you hope to accomplish, and the desired outcomes ( especially the practical or theatrical benefits to be gained)]
At the end of creating the ident I would like to have made a difference for the Channel 4 ident. I want it to refresh the channel and for people to have a new prospective.



Background:
[Describe the context of the proposal research, making it clear how this context will allow you to accomplish your stated purposes]
by using this we will be able to accomplish our purpose by



Scope: [Describe such things as the time you will invest, when the field work will take place, the number of participants, and the number of interviews you will conduct]



Method: [describe in detail the steps you will take in attempting to answer your research question?]

Timetable:

Limitations:

27.) Risk Assessment - Ident

23.) Script- Ident

Production Schedule- MV

Location Recce- MV

Film Title: Radioactive
Client: Mr Jackson
Producer: Olivia Griffiths & Louie Fulton
Date: 20/11/13
Director: Olivia Griffiths & Louie Fulton
Writer: Olivia Griffiths & Louie Fulton

Access: Woods and Fields
Potential Filming Problems: Weather
Name and Number of Location Contact: Fishponds Road, Keston, Kent, BR2 6HB
Health and Safety Concerns: Could fall in the pond, Walk in to the main road, Get attacked by an animal.



Access: Stables
Potential Filming Problems:
Name and Number of Location Contact: Orchard Cottage Stables, Holwood, Westerham Road, Keston Kent BR2 6HB
Health and Safety Concerns: Could get attacked by the horses, weather

Risk Assessment

BARB- Viewing Figures

From these results of TV programmes that are on the TV during the day and in the evening. The best TV viewings are in the evening, (E4- Big Bang Theory 9pm) (ITV- Downtown Abbey 9pm) & (Channel 4- Grand Designs 9pm).
The programmes that are on during the day are less popular according to BARB.
The target audience of these programmes are a mixture as the channels have different target audiences.

ITV Rebrand 2013

 In 2012 ITV went through a rebrand, so that they could find a different way to portray their channel. They rebranded all 5 of their channels as they felt a rebrand would be a better way for them to advertise their programmes.

The main ITV logo is a colour picking design which changes to suit its backdrop as well as the nature of its programming.

National and regional ITV News programmes also adopt a new look and feel both on air and online. Regional news programmes have consolidated their naming styles in line with a more consistent branding across ITV.

Some people said that they like it and it is more of a friendly ident. Other people don't think that it is serious enough, especially for things  such as the News.

 On October 31st E4 brought back their character from when they first started the channel which is named Eefer. E4 haven't updated their idents for about six years so a recreation to keep them in the market of interesting TV was crucial, their TV rivals had all re-done their idents over the past few years, so E4 was due a recreation.

People have said to think that it is a lazy rebrand and just putting a dots on the board was not creative enough. Others think that their new creations are too mainstream and they need to be more individual to stand out.

21.) Proposal

19.) Storyboard Of Ideas

18.) Development of Ideas

By developing our ideas we are going to go into more depth on how they could work.

Pool - With this idea what we thought is that we could use stop animation by moving deckcharis around a pool area, moving them into the pool slowly making a four, once you can see the '4' shape an eye blinks and it goes back to someone on a sun bed on pool side. This is very similar to Channel 4's ideas already but it is different as they have not done this before.

Man Running - This idea we thought of zooming from a distance of a man running along the seafront slowly following the camera up his body to when it meets his face, slowly the camera zooms in to the eye where he blinks and you see the '4'

Blinking Eye - With this idea the concept was that the eye would blink and every time it re-opened the colours of the four would slowly build up to become a four.

Blocks - Using blocks to form a four, they would incorporate lots of different colours and would also slowly build up to form the shape of the four.

Zooming - using an eye and zooming into different spots of the eye until finally you see the colour of the eye and the four.

Channel 4 is about realism, these ideas are realistic and you can see the real life aspect created in the majority of these ideas.

4.) Ident Ideas

15.) Interview and Analysis

1. What do you expect to see in a Channel 4 Ident and why?
When watching Channel 4 I expect to see a lot of variety within the ident. I would expect it to relate to the programme that is coming up next but then for me to know that it is Channel 4 at the same time.
2. How often do you watch Channel 4 a week and why?
I watch Channel 4 roughly 3times a week, I watch it because of the programmes they show in the evenings after school.
3. What would you do to improve the Channel 4 ident and why?
If I was to improve Channel 4's ident i think i would make it more interesting to the channel and something that may not have been done before.
4. What do you like about the Channel 4 ident and why?
I like the way that it relates to real life but then you can tell that it is Channel 4 because it is a real life ident.
5. What do you expect to see in an ident and why?
I would expect to see originality and creativity that would separate that ident from all the other channels.
6. What types of programmes do you like on Channel 4 and why ?
I like to watch programs like Educating Yorkshire, Simpsons and other programmes like that.
7. What time of day do you watch Channel 4 and why?
I tend to watch Channel 4 after school, and in the evening if something looks interesting to watch and nothing else is on.
8. What makes you recognize that you are watching channel 4 and why?
When you watch the ident it is real life and you know by the background music as well.

14.) Survey & Analysis (Questionnaires)

With the results of the questionnaire you can see that the age range of the viewers was 90% aged 16-18. you can see that the majority of the people who filled out the questionnaire watched channel 4 at least once a week as they found that they don't have many programmes for their age group and when they do watch the programme you will find that they wouldn't watch programmes past 7pm on that channel because there are programmes on other channels. 70% of the people asked were male on this occasion which shows that the survey isn't as even as other surveys would be, which could mean that the survey might not be as fair as it could be. 

Storyboard - MV1

This is the storyboard for our music video, Radio Active.