Friday, 27 June 2014

4) Aardman


Aardman was founded in 1976 as a low-budget project byPeter Lord and David Sproxton, who wanted to realise their dream of producing an animated motion picture. The partnership provided animated sequences for the BBC series for deaf children Vision On creating Morph, a simple clay character. Around the same time Lord and Sproxton made their first foray into adult animation with the shorts Down and Out and Confessions of a Foyer Girl, entries in the BBC'sAnimated Conversations series using real-life conversations as soundtracks. However, these two shorts were not actual Aardman productions. Aardman also created the title sequence for The Great Egg Race.
Later Aardman produced a number of shorts for Channel 4 including the Conversation Pieces series. These five shorts worked in the same area as the Animated Conversationspieces, but were more sophisticated. Lord and Sproxton began hiring more animators at this point; three of the newcomers made their directorial debut at Aardman with the Lip Synchseries. Of the five Lip Synch shorts two were directed by Peter Lord, one by Barry Purves, one by Richard Goleszowski and one by Nick Park.

Aardman Animations, Ltd., also known as Aardman Studios, or simply as Aardman, is an Academy Award-winning British animation studio based in Bristol, United Kingdom. The studio is known for films made using stop-motion clay animation techniques, particularly those featuring Plasticine characters Wallace and Gromit. However, it successfully entered the computer animation market with Flushed Away

Job Roles 
AnimatorsWith two feature films in various stages of production and development, we may need strong clay animators with proven high level experience. To help us push the boundaries of the art form, you’ll need an exceptional sense of various acting and performance styles. You would be asked for to submit a VHS showreel showing scenes you have animated and include a basic portfolio showing character designs and storyboards.Assistant AnimatorsOur productions demand artists who demonstrate animation, model making and sculpting skills to serve as assistants on our feature film projects. You would be asked to submit a VHS showreel showing scenes you have animated, and a basic portfolio showing character designs and storyboards. A knowledge of photography is also useful.Storyboard ArtistsAn Aardman storyboard artist should be able to effectively communicate emotions and feeling through staging, character design, posing and enthusiastic storytelling. You would be asked to submit a portfolio with samples of previous storyboards, character design and model sheets as well as personal sketches, which show your ability to convey a story. Strong traditional skills such as life drawing, sculpture, painting and photography are also desirable.

Layout Artists Successful layout artists are those who can see the forest and the trees. A cinematographer’s eye and a basic understanding of film-making are extremely helpful for this position. You would be asked to submit a portfolio including drawings, which demonstrate an ability for perspective, composition, lighting and staging. You may also include comic book or comic strip samples. Strong traditional skills in such areas as life drawing, sculpture, painting and photography are preferred.
CGI Animators 
CGI Animators utilise 2D and 3D digital tools to bring characters and scenes to life. Artistic sensibility in the areas of modelling, lighting and animation is preferred along with experience on high-end 3D animation tools. Traditional animation experience including overlap and follow through, squash and stretch staging and composition and primary and secondary action is a definite plus.

It is also appropriate for innovative and talented individuals who are interested in developing new techniques for modelling organic shapes from conceptual artwork. Appropriate experience would include high-end 3D computer graphic packages as well as such programs as Maya, Softimage, 3D Studio Max. A knowledge of PhotoShop is desirable.

with the characters used in the Aardman movies you can see that it takes them a lot of time and that they take great care making the videos. The characters are made out of clay and it takes them a lot of time to make them, they often make different heads for the characters with different facial expressions so that they don't have to make the whole character so many times. The sets often are made life size and or just below, depending on the shots they are shooting. When people make props they have to dedicate a certain prop to one person so a lady made vegetables for a whole year and one lady made carrots.

Filming- Camera/Techniques 
Shoot everything on film at the moment. The 35mm film cameras they mainly use "Mitchells" and have, in most cases, been considerably adapted to our purposes. For example, they have video assist cameras which look through the lenses on our film cameras so the animators can see the picture that will be recorded on each frame of film.

The other camera that they still sometimes use which is more affordable is the 16mm Bolex. Failing that, you’d have to be thinking about super 8mm. Peter Lord’s book ‘Cracking Animation’ goes into these issues more thoroughly.

Aardman Animation Techniques 


Wednesday, 25 June 2014

6) Chartiy's for animation

We have been given the task to pick five different charity's that i could do an animation for, here are my five chosen charity's and why i think they are a good charity.

1) Make-A-Wish; this charity is about making a memories for little children who have a serious illness and the wish could be the families last chance to see their child have a great time. The target audience for Make-A-Wish is young children and families with children who don't have long left to survive. Make a wish don't have many adverts they haven't done any animations but I think that the charity is one that you could make an animation for as it is to do with children. 

2) Cancer Research; this charity is one of the most well known charity in the UK, that is because they have done so much research to find out about the cure for cancer. The charity is known especially for their 'Race For Life'. For cancer research the target audience will be everyone of all ages because anyone can get cancer of any age. Cancer Research has a lot of adverts none of which are animated. Cancer is common in lots of young people as well as older people so an animation could attract the younger animation and shows that anyone can have it and that you can try and help people get better.  

3) Children In Need; this charity is run by the BBC who help children through difficult times and people who get to be awarded for what they have done. This is a massive TV event on BBC and they get as many donations as they can running the programme from about 6pm-6am the next day. The target audience for children in need is the public who watch the TV show and want to help for the various problems that occur throughout the show. Children in need use a lot of animations as it is a childrens programme so if i was to do an animation i would have to find a way to help change it.

4) CRY (Cardiac Risk in the Young); This charity helps to know that heart conditions are not always in the older people it is common in the younger generation too. The charity sets up screening clinics so you can get tested so that you can find out how healthy your heart is. The target audience is children to ensure that they understand that as healthy as they are they need to check their heart out as it is as common in someone older as a younger person. CRY don't have any adverts but i think because they aim to help younger children a animation would be perfect to be able to do a animation as you could use a lot of ideas.

5) Great Ormond Street; This charity is to help people who have young children who are very ill, they help to make the process easy for the families and make the children feel safe. By people raising money for this charity it helps them to make bigger wards to be able to have enough room for a family member to stay with the child. The target audience is anyone and everyone who feels that they should help young children be able to stay with their parents whilst they are ill. GOSH has adverts where you can see what it is like inside the hospital I think that an animation would help explain it to younger children rather than scare them.

I have decided to choose Make a Wish Foundation as my chosen charity. As I said above Make-A-Wish is a charity helping children with terminal illnesses to have their last true wish granted. Make-A-Wish is supporting children so there target audience is often parents, either parents who's children are/have been ill or parents who have luckily never had this happen to them but would hate it to happen to their children. 

Thursday, 19 June 2014

Clearance Letter

Orchard Cottage,
Holwood, Westerham Road,

1325 Avenue of the Americas
New York 

To Whom This May Concern, 

I am writing to you as I would like your permission to use your song 'Survival' for my Year 12 Media Project. 

Firstly I would like to introduce myself, I am Olivia Griffiths, I go to sixth form in London and I am studying media. I am currently shooting my music video and I would like to use your song 'Survival' as I feel that it has meening behind the video and I would like to recreate your own video with the story I think that the song portrays. 

If the video I make becomes successful I think that it would make you more relatable as an artist and I think that it would help you to get more sales in the future more than you have now and I know that is quite hard seeing as you are such a well known artist. 

I hope that using your song isn't too much to ask. 

Yours Sincerely 
Olivia Griffiths 
Ravens Wood School 

Shot List

Call Sheet

Production Schedule

Equipment List

Prop List


Techniques Video

 In our video we have tried to portray as many techniques that we could throughout it. We used the single camera technique as we felt this was the best way to resemble the video.

With this shot we were shooting from a distance so we wanted the person to be off focus in the background so you could take in the surroundings of where we were shooting. This was the closest we could get to resembling the music video. This was the best shot I felt of the music video as it really had a lot of concentration and a cold effect to it because it was so distant.

 With this shot I wanted to make sure I used the rule of thirds technique. The rule of thirds splits up the screen in to nine squares and is used to place objects and the landscape so that the top line is the is the horizon line. You can also call this shot the 'looking room' as it gives you space to look around as well as the main thing.  By doing this you get to see the surroundings and because there is not a lot of colour in this shot you can see Alice more distinctly and she stands out a lot more showing her facial expression. At the end of this shot I then panned out across the field so that you can see that there isn't anything there which adds more of a dramatic effect.

Here I used a zooming technique where I zoomed in on Alice's face so that I could show emotion as I feel the zooming in would make it more dramatic while looking at her face. Alice isn't looking in the camera which shows that you don't know what she's looking at but you feel connected to know.

Music Video Styles

Advertising In A Music Video

Advertising in music videos is becoming more and more popular as artists are including products in to their music videos that will help different companys with advertisement.

 Advertising in music videos ranges from major advertisement to minor advertisement. An example of major advertisement used in a music video would be from lady gaga's hit single telephone. This music video is one of the best examples of major product placement and advertisement because of all of the different brands of mobile phones that she flashes off during the video as well as using the coke cans as hair rollers.

Lady Gaga will do the pitch. In the video for her single “Telephone,” she flashes those and a handful of other brands — providing one of the splashiest examples yet of product placement in music videos.

And though she has taken these placements to the extreme — making them obvious is part of the gimmick — Lady Gaga isn’t alone among musicians when it comes to incorporating brands into videos.
At least two related trends have contributed to the growing popularity of placements: the move of videos from television to the Internet and the attempt by record labels to make videos a revenue source and not just a marketing tool for selling CDs.

Advertising was also used a lot in Britney Spears music video "Hold it Against me". In the video she advertised her own perfume and she brings it into her video quite well accept you can see that they are trying to advertise the products very obviously by zooming into the product and showing what they are trying to advertise. 

You often find with music videos that they advertise so that they can promote the product but also so the product can promote them. 

With Dr Dre Beats you see that Lady Gaga represents a pair and Dr Dre advertised that so in Lady Gaga's music video "Bad Romance" she promoted the headphones to get them recognised and from doing that later on in the year Lady Gaga released her own headphones.  Both Lady Gaga and Dr Dre are recognised brands and people so you see that you often have two strong brands representing each other to promote them to get the effect of the audience so they will buy the album and the headphones. 

Wednesday, 18 June 2014

Filming Permission MV2

Orchard Cottage,
Holwood, Westerham RD,
BR2  6HB

                                                                                                           Studio B
Glugsberry Lane, 

To Whom This May Concern,

I am writing to you on behalf of the The Havis Production Company to request your permission to shoot footage on your grounds.

We have taken a lot of consideration whilst choosing the correct locations to be able to incorporate our Music Video Project and under a unaminous decission, we collectively aggreed that your grounds match our desires the most. I am writing to you in the hopes you will see the potential success that both parties will achieve in this possible partnership. We require just under a month of filming time in your grounds and we will be respectful of, adhere to, any conditions you make during our time on your premises.
Below I have produced the dates that I would like to start filming;

1st June 2014
2nd June 2014
3rd June 2014

I hope that this is possible as it would be very much appreciated as we feel that your premises are an ideal place to film.

Yours Sincerely
Olivia Griffiths, Luke Biley and James Peagam

Production Log MV2

Day 1 - Filming 
When we arrived we set up the camera's on the tripods so that we could then sit down to work out the plan of how we were  going to shoot the music video. When talking we had a few ideas of what we could do to make sure we get the right shots so that we wouldn't have to spend a lot of time re-shooting. We started off by making sure we had the right lighting so that the shot could be as effective as possible. We then went on to trying to shoot the first bit of our music video, where James was stood in the corner of the shed where we felt the mood of the lighting was effective enough for the shot that we were looking for. The lighting would relate to the mood that we wanted for our music video as it was a dark and cold look.

Day 2
On the second day we set up and got started straight away we shot the scenes in the shelter where we were shooting the rap scenes, we made sure we could get the shooting from every angle possible, by doing this it took approximately 2hours to get the perfect angle. We made sure that the stencil for the wall was the right shape and look and the right colour spray paint for the trade mark print.

Day 3
On the last day we shot with the gopro camera on the mini motorbike scene. We filmed for a few hours to make sure we made the most of using the gopro and got as much footage as we could. We also used a special feature on the Xbox so that we could record the footage of the video game "Watchdog" which is one of the main features of our music video.
 We then packed up and returned the cameras to school.

Day 4 - Editing

We started the editing of the music video so that we could try and get the editing as up to scratch as possible so that we know where we are with footage and if we need to shoot anymore.

Day 5 

After lining the shots up we started cropping them down to the length that we need in order for them to fit with the song so that we can start the transitions so that the music video flows.

Day 6 

After editing the footage together and adding the appropriate transitions we started to add the music so that it all flowed accordingly. We added some extra shots  so that you it would relate more to the theme of music video we were going for.

Day 7 

After finishing the edit to the way that we felt was appropriate we showed it to the audience to show to get feedback on our end result.

Prop List MV2

In our music video we also used for post production
Macbook - used from the 14th June - 20th June 2014
The camera we used to film on we rented,
Ravens Wood School - Sony Camera - 1st June - 20th June 2014

1 Minute Practice Video - Radioactive

Call Sheet MV2

Monday, 16 June 2014

Concept Pitch/Treatment MV2

With our Music video we broke the elements down so that we could explain to the production company what the idea was that we were going for and how it would work so that you could get the most effective response from the target audience.

Friday, 13 June 2014

12. PowToon - Legal Obligations

30.) Notes From Client

36.) Self Assessment of PowerPoint and Client Feedback

I think we met our clear specification as what we said we were going to do we did. The feed back shows that it does refer to out corporate ident theory as we kept to the use the natural themes that channel four like to keep to. We also had to think about the target audience which was a very wide age gape about 10 to 60 as the shows on Channel one are mostly family show and documatarty's I do think our ident also is family friendly which Channel 4 like as they want everyone to get involved. Programmes are normally timed so it is perfect for the target audience of that hour. The things I would improve on my are simple things like the way the camera is angled so it wouldn't move, leaving the screen straighter. We also looked at other ident from different channels to see what they do like E4 a fun and random as there target audience are 13 to 30 and that what there programmes are aimed at as well we also learnt from researching other idents techniques and got to see how they link there ident together for example channel 4 all there ident include the 4 in a different place going together like a puzzle when the camera moves around we have used some of this in our expansion of concept as it include different places but the same filming idea like channel 4.

34.) Final Ident

This is our final ident that we have come up with.

1) History of Animation


Production Schedule - MV2

Thursday, 12 June 2014

33.) Ident Bibliography

For my ident i used a lot of web addresses  to help me for information.

29.) Expansion of Concept to Suite

With my ident it was in a TV box and with it being in a TV box I could add various ideas of images that relate to the programme that will be coming up next. If I was to add multiple different images it would add to when showing the preview of the programme and it would then show the logo of Channel 4. I think that with this you would need to use the different coloured post stick notes helps to create colour and interesting themes in different ways.

The whole idea with my ident was for people to see something different and original to the channel. I feel that people should relate the ident with fun and entertainment and because nobody has seen it before so they will be intrigued with how it changes for each programme.

If it was to be a Simpsons ident it could be done in yellow and in the middle a 'duff' can could be created and I feel that it would work that way in order to get the best effect for the ident and the concept.

If the ident was to be used in other ways i feel that it could be used to be stuck on people playing the 'poetic game' also known as 'guess who' where people would be trying to guess what programme is coming up next.

Another possible idea for an ident would be to use the post stick notes and be re arranging them into an order that would therefore create something to relate to E4. The post stick notes could be life size and they are ordered into a way where people could be walking over it and with paint on there feet create an image.

28.) Crew Roles

Director: Harry 

definition: the director is the person that organises everything so that everything is in  the right place at the right time and is in charge of everything that is happening during the production of the filming.   

Producer: Olivia 
definition: the producer is second in charge during the filming as he as the producer has to make sure that everything is happening at the right time just like the director he follows what he does but has less control over what evereything that happens. his (the producer) main priorities is to make sure that the filming is happening correctly and everything is in place.     

Director of Photography (D.P.) Jess 
definition: as the director of photography every shot is taken as a picture has to be taken while the camera is still, making sure that the same lighting is being used in every image so that with the final edit looks good and has consistent lighting. 

Editor: Olivia 
definition: as an editor you are in charge of the editing when editing the main thing you need to do is to cut and crop together bits of film to make a final piece that looks good and professional. 

Camera Operator: Harry 
the camera operator the camera operators are in charge of the grips of the cameras thay make sure the camera does not shake when filming.   

Minor Roles 
Assistant Camera (A.C.): Jess 
definition the assistant camera helps the camera opirator when filiming this could be helping with some extra grip or making sure the lighting for the project is good at all times anything to help the camera opirator.

Assistant Director : Jess 
the assistant directors job is to complete any smaller jobs the director might want th to do this is to make there job a bit more easy. 

Art Director: Olivia 
It is the art directors job to create any things that need to be made for the video for example: props. 

Casting Director: Harry 
the casting director is in charge of recruitment for the production they would look for potential people who will work on the project they have to determine if they are right for the job the casting director is vital for the making of the project.       

Location Scout: olivia 
the location scout looks at potential sites for filming they have to determine if the site is good to film on and if it matches the theme of the production and if it also matches the description of the directors wishes.     

Production Manager (P.M.): jess 
the production managers job is to manage all the production aspects of the project. 
this means that they are in charge of logistics and budget there job is very important as if they did a bad job it might bankrupt the project.   

the screenwriters job is to write the script for the project this means they are creating the story for the project. 
the screenwriters job is very important as they are creating the raw story for the project this means they have a say in the success of the project as people will judge the quality of the story and idea.

16.) Focus Group Notes and Analysis

When showing the focus group my ideas for my Ident, the feedback was positive with some suggestions on how to improve it.

I had four ideas,we had one where the ice was melted by fire to and the melted puddle would show the '4' on the floor.
Another was filming someone sketching the ident onto paper until you see the '4'. We also had an idea to use deck chairs from around the pool slowly moving into the middle of the pool forming the '4' logo. The last idea was to use the movement in the hall and slowly zooming to the back of the hall to find the logo made out of sticky notes.

In the end we went with a different idea, where we decided to use sticky notes on the wall and made it look like a T.V. and make it into a '4'.

7.) Rebranding Case Study




The main ITV logo is a colour-picking design that changes to suit its backdrop as well as the nature of its programming. 
The rebranding came along because ITV wanted to further their relationship with viewers, they now have a consistent identity across everything that they do so they will now be more recognized. 

  Not many people liked the idea of the ITV rebrand as they felt it didn't fit the maturity of the channel. however a lot of people reacted well to the change as they felt that it had refreshed the channel as a whole and people have adapted from the whole change. 


E4 updated the look of their channel for the first time since 2007 (6years ago). They brought Eefer in as they felt that they wanted more communication with the channel, so by doing this they decided that he will communicate by holding a placard that will state the next program coming up. There were no negative reviews on the change of E4 as i think the majority of people liked the idea that the channel was changing. 
Eefer had been used before but they hadn't been able to air it for long, so for E4 they got to bring it back and modifies the whole channel aspect. Eefer brings a lot of character back to the channel as you will see him in lots of different areas of the channel. 

The upgrade of both of these channels are very different as for with ITV they have changed their font of logo whereas with E4 they have changed a character and used it to their advantage of adding a feeling to the channel for. 

Tuesday, 3 June 2014

Casting MV2

For our music video we are going to cast one person as we don't need many people to make our music video work.

Name: James Peagam
Age: 17
School: Ravens Wood School
Reason for casting: James is going to be the featuring person in this music video, he will be wearing camouflage as the theme of the music video is survival. James will also have a balaclava so that he can hide his face in parts of the video when doing illegal things. James is part of the team for the music video so casting him as a role was perfect as he knew what we were looking for in our video.

In our music video there was no other actors involved, however we used gaming footage from the game "Watchdog". We related this into our music video as it is a form of survival being able to get to the end of the mission. (This is archive footage).

Casting- MV1

In this music Video we needed a Girl and a Boy to be part of the video to make it work. The girl would be used to do the walking through the field scenes and the boy would be used for the parts for the drum and the close up. For these people we used;

Girl- Alice Barker
Age: 17
School: Ravens Wood School
Reason of choice: At the time of filming Alice had brown hair and is looks similar to the girl in the video which made her the perfect compatibility for the role.
Costume: Alice will be wearing black jeans and a navy blue hoodie, like the girl in the original video.

Boy- Louis Fulton
Age: 17
School: Ravens Wood School
Reason of choice: Louis was part of the making of the music video so having Louis involved help us as he knew exactly what he needed to do and the shots we were looking for.
Costume: Louis will be wearing cloudy blue jeans and a white T-Shirt as that is what the man in the video was wearing.

Track Choice and Analysis

Survival - Eminem 

Survival is based in a undeveloped area, where crime seems to be common in the places they are filming, they are relating the video to call of duty. Eminem comes across as someone who is in the wrong looking like a ring leader of whats going on in the bits where they are committing crimes. In the other parts of the music video you can see that there are differences. In Eminem's videos crime, drugs and poverty is something of a common appearance as it ranges through a lot of his videos. Eminem likes to put across in his videos that he has come from nothing and he doesn't expect everything to be handed to him on a plate. In this video it is about crime and warfare putting bits of Call Of Duty inside the film to show that fights and crime is happening everywhere and it can be seen anywhere and everywhere. The song is called Survival so it is about surviving without getting caught. Graffiti is used to make a statement about how sometimes you have to be rough to survive. Hand gestures are used a lot in this video as it helps to explain his emotions of the words he is saying, you can see how much the words mean to him as he will use the hand gestures, it can also exaggerate the words he is saying.

The camera and visuals in the music video fit in well with the song. The song is very fast and the video has been made to fit in with the speed of the song. This has been done by showing Eminem for most of the song standing in front of the camera rapping whilst using a lot of body movement to fit in with the beat of the song. Through out this music video the 180 degrees camera rule is used. The 180 degrees camera rule states that the camera should remain the same side of an imaginary line. The line is drawn perpendicular to the cameras view point in the establishing shot of the scene. The rule enforces continuity of the film, this camera rule is used in things such as football matches.

In this music video Eminem is dressed in jeans, a leather coat and sneakers. After doing research on this artist i have found out that this is how he dresses in every day life making the video as natural as possible and it makes the artist comfortable when filming the music video. I have also done some research on a lot of Eminem's other videos and in nearly all of them he is consistent in the way he acts such as standing in front of the camera and rapping in to it with a lot of body movement. It is important for the artist to be himself in the music video because it means that he is comfortable whilst performing which results in the artist performing to the best of his ability.

15. Methods of Recruitment

1) National Press- The newspaper often have a jobs section with a selection of job vacancies. This is a popular method of recruitment for many people as quite a lot of people read the newspaper. The job description in the paper will have the information you need at the time.

2) Trade Press- this is a leading provider for industrial jobs, Trade magazines typically contain advertising content centred on the industry in question with little if any general-audience advertising. They also generally contain industry-specific job notices, a highly pertinent aspect to many readers. Some trade magazines operate under controlled circulation, meaning the publisher decides who may receive free subscriptions based on each individual's qualification as a member of the trade. This allows a high level of certainty that advertisements will be received by the advertiser's target audience.

3) Internet - The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope, that are linked by a broad array of electronic, wireless, and optical networking technologies.

4) Word of Mouth- WOM has been researched for many years and as a result much is known about what drives WOM (e.g. customer satisfaction, trust and brand commitment) and its far-reaching consequences (e.g. affective/emotional, cognitive, and behavioral) for both consumers and organisations. WOM's effectiveness as an information source for consumers can be broken down into two factors: WOM's reach and WOM's impact. These two factors are in turn explained by 13 other drivers. Despite much research many research questions remain unanswered in the area of WOM.

5) International Promotion - is promoting the business internationally or world wide or it is the marketing carried out by companies in overseas or across national borderlines. 

6) Networking- (Linked In) LinkedIn is a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. In 2006, LinkedIn increased to 20 million viewers.

7) Trade Fair - trade fair (trade showtrade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only".

8) Recruitment Agency - An employment agency is an organisation which matches employers to employees. In all developed countries there is a publicly funded employment agency and multiple private businesses which also act as employment agencies.