Sky 1 Case Study
Sky TV is a UK television channel that is funded by advertisers and subscription charges sourced from customers. This station offers a wide range of programmes that are also available in high definition. Sky TV has over 10 million customers and also provides broadband and home phone call packages
Sky 1 is the twentieth largest television channel in the UK, and the
fifteenth largest commercial broadcaster. It boasts an average of just over 2
million television viewers a day.
The grid below highlights the approximate cost to advertise on Sky 1,
with rates varying significantly depending on many factors, primarily the size
and profile of the viewing audience. The estimated costs for advertising on Sky
1, shown below, are based on buying 1 x 30 second advert and should be used as
a guide only.
Time slot
|
Example Programming
|
Est Cost 30"
|
B Breakfast 0600-0930
|
London Ambulance
|
£50.00
|
D Daytime 0930-1730
|
Airline
|
£150.00
|
Early Peak 1730-2000
|
The Simpsons
|
£4,000.00
|
Late Peak 2000-2300
|
House
|
£4,750.00
|
Night Time 2300-Close
|
Lost
|
£150.00
|
Ownership- Programming/Scheduling/Own Programming
By having these shows on these times it shows which ones they see as their peak shows and why they would replay them over and over again.
Target Audience -
Sky wanted to focus on people aged 16-34 for there target audience, there genre is mainly crime and airing american programmes that don't air in the UK with out a subscription.
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