Casting MV2

For our music video we are going to cast one person as we don't need many people to make our music video work.

Name: James Peagam

Age: 17
School: Ravens Wood School
Reason for casting: James is going to be the featuring person in this music video, he will be wearing camouflage as the theme of the music video is survival. James will also have a balaclava so that he can hide his face in parts of the video when doing illegal things. James is part of the team for the music video so casting him as a role was perfect as he knew what we were looking for in our video.







In our music video there was no other actors involved, however we used gaming footage from the game "Watchdog". We related this into our music video as it is a form of survival being able to get to the end of the mission. (This is archive footage).

Casting- MV1

In this music Video we needed a Girl and a Boy to be part of the video to make it work. The girl would be used to do the walking through the field scenes and the boy would be used for the parts for the drum and the close up. For these people we used;

Girl- Alice Barker
Age: 17
School: Ravens Wood School
Reason of choice: At the time of filming Alice had brown hair and is looks similar to the girl in the video which made her the perfect compatibility for the role.
Costume: Alice will be wearing black jeans and a navy blue hoodie, like the girl in the original video.





Boy- Louis Fulton
Age: 17
School: Ravens Wood School
Reason of choice: Louis was part of the making of the music video so having Louis involved help us as he knew exactly what he needed to do and the shots we were looking for.
Costume: Louis will be wearing cloudy blue jeans and a white T-Shirt as that is what the man in the video was wearing.

Track Choice and Analysis

Survival - Eminem 

Survival is based in a undeveloped area, where crime seems to be common in the places they are filming, they are relating the video to call of duty. Eminem comes across as someone who is in the wrong looking like a ring leader of whats going on in the bits where they are committing crimes. In the other parts of the music video you can see that there are differences. In Eminem's videos crime, drugs and poverty is something of a common appearance as it ranges through a lot of his videos. Eminem likes to put across in his videos that he has come from nothing and he doesn't expect everything to be handed to him on a plate. In this video it is about crime and warfare putting bits of Call Of Duty inside the film to show that fights and crime is happening everywhere and it can be seen anywhere and everywhere. The song is called Survival so it is about surviving without getting caught. Graffiti is used to make a statement about how sometimes you have to be rough to survive. Hand gestures are used a lot in this video as it helps to explain his emotions of the words he is saying, you can see how much the words mean to him as he will use the hand gestures, it can also exaggerate the words he is saying.

The camera and visuals in the music video fit in well with the song. The song is very fast and the video has been made to fit in with the speed of the song. This has been done by showing Eminem for most of the song standing in front of the camera rapping whilst using a lot of body movement to fit in with the beat of the song. Through out this music video the 180 degrees camera rule is used. The 180 degrees camera rule states that the camera should remain the same side of an imaginary line. The line is drawn perpendicular to the cameras view point in the establishing shot of the scene. The rule enforces continuity of the film, this camera rule is used in things such as football matches.

In this music video Eminem is dressed in jeans, a leather coat and sneakers. After doing research on this artist i have found out that this is how he dresses in every day life making the video as natural as possible and it makes the artist comfortable when filming the music video. I have also done some research on a lot of Eminem's other videos and in nearly all of them he is consistent in the way he acts such as standing in front of the camera and rapping in to it with a lot of body movement. It is important for the artist to be himself in the music video because it means that he is comfortable whilst performing which results in the artist performing to the best of his ability.

15. Methods of Recruitment

1) National Press- The newspaper often have a jobs section with a selection of job vacancies. This is a popular method of recruitment for many people as quite a lot of people read the newspaper. The job description in the paper will have the information you need at the time.









2) Trade Press- this is a leading provider for industrial jobs, Trade magazines typically contain advertising content centred on the industry in question with little if any general-audience advertising. They also generally contain industry-specific job notices, a highly pertinent aspect to many readers. Some trade magazines operate under controlled circulation, meaning the publisher decides who may receive free subscriptions based on each individual's qualification as a member of the trade. This allows a high level of certainty that advertisements will be received by the advertiser's target audience.



3) Internet - The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope, that are linked by a broad array of electronic, wireless, and optical networking technologies.


4) Word of Mouth- WOM has been researched for many years and as a result much is known about what drives WOM (e.g. customer satisfaction, trust and brand commitment) and its far-reaching consequences (e.g. affective/emotional, cognitive, and behavioral) for both consumers and organisations. WOM's effectiveness as an information source for consumers can be broken down into two factors: WOM's reach and WOM's impact. These two factors are in turn explained by 13 other drivers. Despite much research many research questions remain unanswered in the area of WOM.


5) International Promotion - is promoting the business internationally or world wide or it is the marketing carried out by companies in overseas or across national borderlines. 




6) Networking- (Linked In) LinkedIn is a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. In 2006, LinkedIn increased to 20 million viewers.





7) Trade Fair - A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only".




8) Recruitment Agency - An employment agency is an organisation which matches employers to employees. In all developed countries there is a publicly funded employment agency and multiple private businesses which also act as employment agencies.

5. BBC Purposes

When going to the BBC we had a tour where we overlooked the information room what you see behind when the news is filming. We also saw the BBC The One Show studio where we sat in there and got to see what a studio was like. We also saw the auditorium where a lot of famous acts perform. Some of us got to try out recordings in the BBC so myself, Mason and Harry got to try out doing the News and Weather, some of the others did drama radio.


BBC have six public purposes, one of them is Sustaining citizenship and civil society, the BBC provides high quality news, current affairs and factual programming to engage its viewers, listeners and users in important current political issues. 

Promoting education and learning is another purpose of the BBC, the support of formal education in schools and colleges and informal knowledge and skill building for children. 

Stimulation creativity and cultural excellence by encouraging interest, engagement and participation in cultural, creative and sporting activities across the UK. 

Representing the UK, its nations, regions and communities, the BBC viewers, listeners and users can rely on the BBC to reflect the many communities that exist in the UK. 

Bringing the UK to the world and the world to the UK, the BBC will build global understanding of international issues and broaden UK audiences experience of different cultures

Delivering to the public the benefit of emerging communications,technologies and services by assisting the UK residents to get the best out of emerging media technologies now and in the future. 

Purpose priorities

The BBC Trust, after public consultation, has divided this remit into five specific priorities:

1. Provide independent journalism of the highest quality.
2. Engage a wide audience in news, current affairs and other topical issues.
3. Encourage conversation and debate about news, current affairs and topical issues.
4. Build greater understanding of the parliamentary process and political institutions governing the UK.
5. Enable audiences to access, understand and interact with different types of media.

(The BBC's contribution to the promotion of citizenship is not exclusive to this purpose, and will be achieved through its other purposes, particularly representing the UK, its nations, regions and communities and promoting education and learning.

14. Developing Technologies

Digital (+ Mobile Devices)

Definition- Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive. Positive is expressed or represented by the number 1 and non-positive by the number 0. Thus, data transmitted or stored with digital technology is expressed as a string of 0's and 1's. Each of these state digits is referred to as a bit (and a string of bits that a computer can address individually as a group is a byte).


How to use it- Digital is easy to use as most things now a days are digital. 


Pros/Cons for Audience- Digital is easier for the audience because it is easier to see i.e. digital clock, everything is there for you to see it. Con, some problems with digital is that it is battery powered so it could easily run out of battery. 

Satellite/Cable-

How does it work?: Satellite works by using the satellite dish on the top of your house to pick up signals. Cable does the same thing that satellite does but it is underground wires.

Pros: You can get better programs with satellite and cable

 Cons: Cable would not reach a rural area as it is too expensive to stretch the cables down a rural street as they would not make the money back. Satellite can also be a pain when there is bad weather as it can sit on the satellite dish and cause signaling problems. 

Interactive-

How does it work?: Interactive works as it draws the viewer in as it means they can get involved in the program, with Britain’s Got Talent there is an app where you can predict  what the judges are going to think of the acts and you can use it live, this is appealing to the viewer because not only does it draw the viewer in to watching the program they are also downloading the app, this is all to help with ratings.

Pros: Viewers can feel more involved with the program

Cons: You have to have the most up to date TV to be able to use it which could offput people who cant afford it.

On Demand (+ Mobile Devices) -

How does it work?: On Demand works by being able to watch/catch up on TV whilst on the go or watch at a later point and it always being available to you.

Pros: You can watch what you want when you want and where you want whenever you want.

Cons: You need to have a smart phone or a smart device to be able to watch it on the move.

HD-

How does it work?: HD works by having the latest TV and being able to see the program in higher definition which makes the picture clearer on the screen.

Pros: A new experience, being able to see things more clearly

Cons: Isn’t on all channels so buying the TV might not make a difference.

3D -

How does it work?: This works by having special glasses on so that you can see the picture come towards you and you can see it very closely.

Pros: Thriling experience, home cinema feel

Cons: Expensive to purchase, can hurt your eyes if you watch for too long

Smart TV's-

How does it work?: Smart TV’s work by being able to do the things you can do on a computer too by being able to go on the internet and be able to download things such as Netflix.

Pros: You can do everything on one device and everyone can see it.

Cons: You have to have a smart TV to be able to do it and wifi.

22.) Final Storyboard- Ident