Digital (+ Mobile Devices)
Definition- Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive. Positive is expressed or represented by the number 1 and non-positive by the number 0. Thus, data transmitted or stored with digital technology is expressed as a string of 0's and 1's. Each of these state digits is referred to as a bit (and a string of bits that a computer can address individually as a group is a byte).
How to use it- Digital is easy to use as most things now a days are digital.
Pros/Cons for Audience- Digital is easier for the audience because it is easier to see i.e. digital clock, everything is there for you to see it. Con, some problems with digital is that it is battery powered so it could easily run out of battery.
How does it work?: Satellite works by using the satellite dish on the top of your house to pick up signals. Cable does the same thing that satellite does but it is underground wires.
Pros: You can get better programs with satellite and cable
Cons: Cable would not reach a rural area as it is too expensive to stretch the cables down a rural street as they would not make the money back. Satellite can also be a pain when there is bad weather as it can sit on the satellite dish and cause signaling problems.
How does it work?: Interactive works as it draws the viewer in as it means they can get involved in the program, with Britain’s Got Talent there is an app where you can predict what the judges are going to think of the acts and you can use it live, this is appealing to the viewer because not only does it draw the viewer in to watching the program they are also downloading the app, this is all to help with ratings.
Pros: Viewers can feel more involved with the program
Cons: You have to have the most up to date TV to be able to use it which could offput people who cant afford it.
On Demand (+ Mobile Devices) -
How does it work?: On Demand works by being able to watch/catch up on TV whilst on the go or watch at a later point and it always being available to you.
Pros: You can watch what you want when you want and where you want whenever you want.
Cons: You need to have a smart phone or a smart device to be able to watch it on the move.
How does it work?: HD works by having the latest TV and being able to see the program in higher definition which makes the picture clearer on the screen.
Pros: A new experience, being able to see things more clearly
Cons: Isn’t on all channels so buying the TV might not make a difference.
How does it work?: This works by having special glasses on so that you can see the picture come towards you and you can see it very closely.
Pros: Thriling experience, home cinema feel
Cons: Expensive to purchase, can hurt your eyes if you watch for too long
How does it work?: Smart TV’s work by being able to do the things you can do on a computer too by being able to go on the internet and be able to download things such as Netflix.
Pros: You can do everything on one device and everyone can see it.
Cons: You have to have a smart TV to be able to do it and wifi.