When showing the focus group my ideas for my Ident, the feedback was positive with some suggestions on how to improve it.
I had four ideas,we had one where the ice was melted by fire to and the melted puddle would show the '4' on the floor.
Another was filming someone sketching the ident onto paper until you see the '4'. We also had an idea to use deck chairs from around the pool slowly moving into the middle of the pool forming the '4' logo. The last idea was to use the movement in the hall and slowly zooming to the back of the hall to find the logo made out of sticky notes.
In the end we went with a different idea, where we decided to use sticky notes on the wall and made it look like a T.V. and make it into a '4'.